To demonstrate the usefulness of their media, the Yellow Pages of New Zealand launched a quite original challenge: build a restaurant at 10 meters high in the trees.
The Yellow Treehouse project that took over in October 2008 at the end of January 2009. Appointed to achieve this mission with the help of print, online or mobile directories, Tracey Collins built this restaurant in 66 days while keeping a daily update on the website. Read the rest of this entry »