Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer.
One little movie to launch the campaign:
Archive for July, 2009
Make a Friend Famous
Jul 13
This “Make a Friend Famous” campaign and Facebook application has been launched a couple weeks ago by HBO, the US broadcaster well-known for its creative TV series. The goal of the exercise is to promote the U.S. launche of the new season of the “Entourage” serie.
The base concept of this game is actually dead-classic, it’s a popularity contest like the “web-2.0-sphere” like it, but smartly based on the main topic of the promoted program, ie the daily life and challenges of the manager of a star. This is where one can see some originality in the concept: as a candidate, you have to do the maximum to get votes, not for yourself, but for a friend of yours you have chosen to “manage” up the celebrity ladder. Next to the obvious link with the topic, it Read the rest of this entry »
Two years after the baby version of Queen’s We Will Rock You, Evian has put its babies back on stage, with a different, electro-rap, music style, ie (“Rapper’s Delight” by Dan The Automator) and, most of all, a much more evolved video creation. Read the rest of this entry »