Is social media a fad?
Or is it the biggest shift since the Industrial Revolution?
The authors of the following video clearly think it’s the latter and illustrate why. Welcome to the World of Socialnomics
Is Social Media a fad?
Aug 17
This very poetic title is actually the title of a very good overview on Social Media, their power and some do’s and dont’s in social media advertising.
It all starts with a Twitter quote by Google Analytics Evangelist, Avinash Kaushik, “Social media is like teen sex: Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”. An excellent introduction to a very good presentation by Marta Kagan that offers a whole update on Social Media today.
I can only advise you to have a read at this excellent presentation.
Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer.
One little movie to launch the campaign:
Make a Friend Famous
Jul 13
This “Make a Friend Famous” campaign and Facebook application has been launched a couple weeks ago by HBO, the US broadcaster well-known for its creative TV series. The goal of the exercise is to promote the U.S. launche of the new season of the “Entourage” serie.
The base concept of this game is actually dead-classic, it’s a popularity contest like the “web-2.0-sphere” like it, but smartly based on the main topic of the promoted program, ie the daily life and challenges of the manager of a star. This is where one can see some originality in the concept: as a candidate, you have to do the maximum to get votes, not for yourself, but for a friend of yours you have chosen to “manage” up the celebrity ladder. Next to the obvious link with the topic, it Read the rest of this entry »
Two years after the baby version of Queen’s We Will Rock You, Evian has put its babies back on stage, with a different, electro-rap, music style, ie (“Rapper’s Delight” by Dan The Automator) and, most of all, a much more evolved video creation. Read the rest of this entry »
A restaurant in the trees
Jun 22
To demonstrate the usefulness of their media, the Yellow Pages of New Zealand launched a quite original challenge: build a restaurant at 10 meters high in the trees.
The Yellow Treehouse project that took over in October 2008 at the end of January 2009. Appointed to achieve this mission with the help of print, online or mobile directories, Tracey Collins built this restaurant in 66 days while keeping a daily update on the website. Read the rest of this entry »
I don’t know where the following video comes from neither who realised it, but it nicely illustrates the situation some companies are facing with their customers during these crisis times.
As a smile is always good, here is a movie that presents variations of vendor-client relationship in day-to-day situations. I’m the speeches may sound familiar to some developpers, graphists, or other business owners. Read the rest of this entry »
The Webmission idea started with two Belgian web developers: Laurent Eschenauer from Liège, who created the Life Stream tool Storytlr (which he was invited to present by Google) and Xavier Damman from Nivelles, who launched Commentag, a tool that aims to organize the masses of information tha goes through the Micro-Blogging tool Twitter.
Initially, they were to go to San Francisco to attend the Google I/O conference, a huge gathering of web developers, and to stay a week to visit the local start-ups. Then the idea just grew and other start-ups, developers and Belgian web enthusiasts were kindly invited to join the mission. Read the rest of this entry »
Wolfram|Alpha goes live
May 16
Wolfram|Alpha is live since last night.
What Wolfram|Alpha? Although it may look like a search engine characterized by its simple interface, Wolfram Alpha can more be defined as a knowledge base or an answer engine. This “Computational Knowledge Engine” as they call it has been developed by a team led by British mathematician Steven Wolfram.
The lon- term goal of the site is to make “all systematic knowledge immediately computable and accessible to everyone”. The site, which is very focussed on the “English-speaking knowledge” today, will not give you a list of web sites as a traditional search engine, but the answers to your questions in a structured form. A dream for every lazy student. Read the rest of this entry »
With the team Truvolabs, a small group of Ruby on Rails experts installed in the Netherlands, Truvo has been working for the last few weeks on a new concept of local search online, which will be simply called Truvo.com for the time being.
The concept’s goal is to combine the strengths of Web 2.0 with the structure of a traditional publisher. Truvo invites surfers to sign up to be able to share their opinions and discover the ideas of other surfers in their community, but on the basis of a quality database that has been pre-treated, enriched, and distilled by the team responsible for the edition of the Golden Pages in print and online. Read the rest of this entry »