Biz-Net

Internet and Marketing consultancy

Truvolabs launches private beta

May 13

Posted by Frederic in (Local) Search, Social Media | No Comments

truvolabs-logoWith the team Truvolabs, a small group of Ruby on Rails experts installed in the Netherlands, Truvo has been working for the last few weeks on a new concept of local search online, which will be simply called Truvo.com for the time being.

The concept’s goal is to combine the strengths of Web 2.0 with the structure of a traditional publisher. Truvo invites surfers to sign up to be able to share their opinions and discover the ideas of other surfers in their community, but on the basis of a quality database that has been pre-treated, enriched, and distilled by the team responsible for the edition of the Golden Pages in print and online. Read the rest of this entry »

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Traditional advertising is still relevant, even Google thinks so

May 10

Posted by Frederic in Marketing and Advertising | No Comments

For years, Google has succeeded in building the most valuable brand of the world while hardly doing any traditional advertising.

google-on-nytimes-tbnWhether it’s through technical innovations or with anecdotes, Google succeeds to appear in the media very often against a very sharp marketing budget.

Having said this, let’s not forget that Google isn’t always number one. It’s actually pretty common to see Google struggling in other domains than search.

The most typical case is probably the web browser Google Chrome, which seems to be the exception to Google’s marketing rule of not marketing in a traditional way. It started in Japan with a TV advertising (pretty conceptual) in the beginning of the year and more recently in the States.

Last week, Read the rest of this entry »

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Shift in Marketing Reality

May 2

Posted by Frederic in Marketing and Advertising | No Comments

The reality has clearly changed, the ways you can and have to communicate about your products or services have changed as well.

This has been nicely illustrated in the following graphic movie realized by the German Advertising Agency, Scholz & Friends.

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Scoopeo, it’s over

Apr 28

Posted by Frederic in Initiatives, Social Media | No Comments

Scoopeo was a French-speaking “Digg-like” site of Belgian origin that has known its best times around the end of 2007, early 2008. As time went by, Scoopeo had become -like many such sites- victim of ‘spamming’ and lost its image as only funny pictures of videos seemed to get some visibility. But it remained yet a good Belgian initiative that had its audience.

In a mail sent to its members earlier today and on their blog, the Scoopeo creators announce the definitive end of the site by next Wednesday at the latest. Read the rest of this entry »

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