Is social media a fad?
Or is it the biggest shift since the Industrial Revolution?
The authors of the following video clearly think it’s the latter and illustrate why. Welcome to the World of Socialnomics
Archive for category Marketing and Advertising
Is Social Media a fad?
Aug 17
This very poetic title is actually the title of a very good overview on Social Media, their power and some do’s and dont’s in social media advertising.
It all starts with a Twitter quote by Google Analytics Evangelist, Avinash Kaushik, “Social media is like teen sex: Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”. An excellent introduction to a very good presentation by Marta Kagan that offers a whole update on Social Media today.
I can only advise you to have a read at this excellent presentation.
Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer.
One little movie to launch the campaign:
Make a Friend Famous
Jul 13
This “Make a Friend Famous” campaign and Facebook application has been launched a couple weeks ago by HBO, the US broadcaster well-known for its creative TV series. The goal of the exercise is to promote the U.S. launche of the new season of the “Entourage” serie.
The base concept of this game is actually dead-classic, it’s a popularity contest like the “web-2.0-sphere” like it, but smartly based on the main topic of the promoted program, ie the daily life and challenges of the manager of a star. This is where one can see some originality in the concept: as a candidate, you have to do the maximum to get votes, not for yourself, but for a friend of yours you have chosen to “manage” up the celebrity ladder. Next to the obvious link with the topic, it Read the rest of this entry »
Two years after the baby version of Queen’s We Will Rock You, Evian has put its babies back on stage, with a different, electro-rap, music style, ie (“Rapper’s Delight” by Dan The Automator) and, most of all, a much more evolved video creation. Read the rest of this entry »
A restaurant in the trees
Jun 22
To demonstrate the usefulness of their media, the Yellow Pages of New Zealand launched a quite original challenge: build a restaurant at 10 meters high in the trees.
The Yellow Treehouse project that took over in October 2008 at the end of January 2009. Appointed to achieve this mission with the help of print, online or mobile directories, Tracey Collins built this restaurant in 66 days while keeping a daily update on the website. Read the rest of this entry »
For years, Google has succeeded in building the most valuable brand of the world while hardly doing any traditional advertising.
Whether it’s through technical innovations or with anecdotes, Google succeeds to appear in the media very often against a very sharp marketing budget.
Having said this, let’s not forget that Google isn’t always number one. It’s actually pretty common to see Google struggling in other domains than search.
The most typical case is probably the web browser Google Chrome, which seems to be the exception to Google’s marketing rule of not marketing in a traditional way. It started in Japan with a TV advertising (pretty conceptual) in the beginning of the year and more recently in the States.
Last week, Read the rest of this entry »
The reality has clearly changed, the ways you can and have to communicate about your products or services have changed as well.
This has been nicely illustrated in the following graphic movie realized by the German Advertising Agency, Scholz & Friends.