Some things will never change

Some things will never change, some things will… This is the slogan announcing a major step forward in PayPal’s technological evolution, ie the opening of its platform to third party developer.

One little movie to launch the campaign:

One invitation to openly submit your idea’s through Twitter by using, the fairly long, #changehowwepay hashtag in your tweets, and one website, actually web page with a Twitter feed, to gather people’s ideas on how we will pay in the future.

Nicely done.

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