Belgian Webmission: Entrepreneurs to San Francisco

The Webmission idea started with two Belgian web developers: Laurent Eschenauer from Liège, who created the  Life Stream tool Storytlr (which he was invited to present by Google) and Xavier Damman from Nivelles, who launched Commentag, a tool that aims to organize the masses of information tha goes through the Micro-Blogging tool Twitter.

Initially, they were to go to San Francisco to attend the Google I/O conference, a huge gathering of web developers, and to stay a week to visit the local start-ups. Then the idea just grew and other start-ups, developers and Belgian web enthusiasts were kindly invited to join the mission. Continue reading “Belgian Webmission: Entrepreneurs to San Francisco”

Traditional advertising is still relevant, even Google thinks so

For years, Google has succeeded in building the most valuable brand of the world while hardly doing any traditional advertising.

Whether it’s through technical innovations or with anecdotes, Google succeeds to appear in the media very often against a very sharp marketing budget.Google New-York Times Ad

Having said this, let’s not forget that Google isn’t always number one. It’s actually pretty common to see Google struggling in other domains than search.

The most typical case is probably the web browser Google Chrome, which seems to be the exception to Google’s marketing rule of not marketing in a traditional way. It started in Japan with a TV advertising (pretty conceptual) in the beginning of the year and more recently in the States.

Last week, Continue reading “Traditional advertising is still relevant, even Google thinks so”