This very poetic title is actually the title of a very good overview on Social Media, their power and some do’s and dont’s in social media advertising.
It all starts with a Twitter quote by Google Analytics Evangelist, Avinash Kaushik, “Social media is like teen sex: Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”. An excellent introduction to a very good presentation by Marta Kagan that offers a whole update on Social Media today.
I can only advise you to have a read at this excellent presentation.